Effective Date: October 1, 2026

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After Hours Archery ("After Hours Archery," "AHA," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, protect, and disclose information when you visit our website, communicate with us, book services, submit forms, or participate in our SMS messaging program.

By using our website or providing information to After Hours Archery, you acknowledge the practices described in this Privacy Policy.

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1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Name

• Email address

• Mobile phone number

• Mailing or billing information

• Appointment or service information

• Information submitted through contact, booking, or website forms

• Photos, messages, or other content you voluntarily submit

• Communication preferences

• SMS opt-in and opt-out records

• Other information you choose to provide when communicating with After Hours Archery

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device type, pages visited, referring website, and general website usage information.

 

2. How We Use Your Information

We may use the information we collect to:

• Provide and manage After Hours Archery products and services

• Schedule and manage appointments

• Respond to questions and customer service requests

• Process transactions and fulfill orders

• Communicate information related to our products and services

• Send appointment, service, or event reminders

• Send marketing and promotional communications when you have provided the appropriate consent

• Provide information about sales, promotions, events, coupons, and new products

• Operate and improve our website

• Maintain records of communication preferences and consent

• Protect our website, customers, and business from fraudulent or unauthorized activity

• Comply with applicable legal and regulatory requirements

 

3. SMS/Text Messaging Privacy

After Hours Archery offers an optional SMS messaging program.

Customers may choose to opt in by texting an advertised keyword, including JOIN, START, or HUNT, to (575) 347-8778, or by voluntarily selecting an SMS consent checkbox when submitting an eligible form on our website.

By opting in, you consent to receive recurring text messages from After Hours Archery, which may include sales and promotions, events, reminders, new product announcements, coupons, special offers, and other After Hours Archery updates.

Message frequency varies. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchasing any goods or services.

You may opt out of marketing text messages at any time by replying STOP. You may reply HELP for assistance.

 

4. SMS Information and Consent

We respect the privacy of information provided in connection with our SMS program.

Mobile information, including phone numbers and SMS consent records, will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. SMS consent is specific to After Hours Archery and is not transferable to another business or organization.

We may share information with service providers that assist us in delivering and operating our SMS program, such as telecommunications providers, messaging platforms, and technology vendors. These providers may access information only as necessary to provide services on our behalf and are not authorized by us to use your SMS information for their own marketing purposes.

We may also disclose information when required by law, regulation, legal process, or governmental request.

 

5. SMS Opt-Outs

You may withdraw your consent to receive marketing text messages from After Hours Archery at any time.

To stop receiving marketing messages, reply STOP to a message from us. After opting out, you may receive one final text message confirming that your request has been processed.

After your opt-out has been processed, we will no longer send marketing text messages to that number unless you subsequently provide consent to subscribe again.

For assistance with our messaging program, reply HELP or contact After Hours Archery directly.

 

6. Email and Other Marketing Communications

If you choose to receive marketing emails or other promotional communications from After Hours Archery, we may use the contact information you provide to send information about products, services, promotions, events, and other updates.

You may unsubscribe from marketing emails by following the unsubscribe instructions included in the communication.

Opting out of marketing communications does not necessarily prevent us from sending non-promotional communications that are necessary to complete a transaction, respond to your request, or provide a service you requested.

 

7. How We Share Information

After Hours Archery does not sell your personal information for monetary compensation.

We may disclose personal information to service providers and vendors that help us operate our business, website, communications, payment processing, scheduling, marketing, analytics, or other business functions.

These companies may receive only the information reasonably necessary to perform services on our behalf.

We may also disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable laws or legal processes

• Respond to lawful requests from government authorities

• Protect the rights, property, or safety of After Hours Archery, our customers, or others

• Detect or prevent fraud, security incidents, or misuse of our services

If After Hours Archery is involved in a merger, acquisition, sale, restructuring, or other business transaction, information may be transferred as part of that transaction, subject to applicable law.

 

8. Cookies and Website Analytics

Our website may use cookies and similar technologies to operate website features, remember preferences, understand website traffic, measure performance, and improve the visitor experience.

We may also use third-party analytics or advertising services. These providers may collect information about website usage according to their own privacy practices.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect how some website features function.

 

9. Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties.

After Hours Archery is not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review the privacy policies of any third-party services you use.

 

10. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no website, electronic communication, storage system, or transmission method can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted to or stored by us.

 

11. Data Retention

We may retain personal information for as long as reasonably necessary to provide our services, operate our business, maintain appropriate records, fulfill the purposes described in this Privacy Policy, resolve disputes, enforce agreements, and comply with applicable legal obligations.

We may retain records of SMS consent and opt-out requests as necessary to document and honor your communication preferences.

 

12. Children's Privacy

Our website and SMS marketing program are not intended to knowingly collect personal information from children under the age of 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.

 

13. Your Privacy Choices

Depending on your location and applicable law, you may have certain rights concerning your personal information.

You may contact us to request that we update or correct certain personal information we maintain about you or to ask questions about how your information is used.

You may also change your marketing communication preferences at any time. For SMS marketing, reply STOP to unsubscribe.

 

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, services, technology, or legal requirements.

When changes are made, we will update the Effective Date shown at the top of this policy. We encourage you to review this Privacy Policy periodically.

 

15. Contact Us

If you have questions about this Privacy Policy, your personal information, or the After Hours Archery SMS messaging program, please contact us:

 

After Hours Archery

50 Mark Rd.
Roswell, New Mexico, 88201
Phone: (575) 347-8778

Email: admin@dboutdoorsandarchery.com
Website: afterhoursarchery.com

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For SMS assistance, text HELP to (575) 347-8778. To stop receiving marketing text messages, text STOP.